Linguistic Features of Viral Memes: Analyzing Language Play in Contemporary Internet Culture

Abstract

This study explores the linguistic features of viral memes, focusing on the role of language play in shaping contemporary internet culture. Memes, as a form of digital communication, rely heavily on linguistic creativity, blending humor, irony, and cultural references to convey messages rapidly and effectively. Through a qualitative analysis of popular memes across various social media platforms, the research identifies key linguistic strategies, including puns, malapropisms, and intertextuality, that contribute to their viral nature. The study also examines how these linguistic features reflect societal trends, values, and collective emotions, highlighting the dynamic interplay between language and culture in the digital age. Additionally, the research addresses the implications of meme language for communication and social interaction, particularly in relation to identity formation and community building online. By analyzing the mechanics of language play within memes, this study contributes to a deeper understanding of how digital communication shapes cultural discourse and influences interpersonal connections. The findings emphasize the significance of linguistic innovation in the evolving landscape of internet culture, providing insights for future research on the intersection of language, humor, and digital media.

Keywords: viral memes, linguistic features, language play, internet culture, humor, intertextuality, digital communication, social media.