Morphological Approaches to Political Discourse: Analyzing Affixation in Campaign Language

Abstract

This research investigates the role of morphological approaches, specifically affixation, in political discourse, with a focus on campaign language. Political communication often relies on persuasive strategies that shape public perception, and morphological elements play a critical role in constructing impactful messages. By analyzing a corpus of campaign materials, including speeches, advertisements, and social media posts, this study examines how affixation is employed to create neologisms, emphasize key themes, and manipulate emotional responses. The findings reveal that political candidates strategically use prefixes and suffixes to enhance their narratives, foster voter engagement, and differentiate themselves from opponents. Furthermore, the study highlights the implications of these morphological choices for identity construction and ideological positioning within political contexts. By understanding the intricacies of affixation in political language, this research contributes to the broader discourse on how language shapes political realities and influences electoral outcomes. Ultimately, this study underscores the significance of morphological analysis in unraveling the complexities of political communication and its effects on public discourse.

Keywords: political discourse, affixation, campaign language, morphological analysis, persuasive communication, neologisms, voter engagement, ideological positioning.